How to start the gold digging journey of LED lighting industry

Often see a small partner ask:

How does illume have industry prospect?

What is the potential of the led lighting industry?

How do novices enter the led lighting industry?

With regard to these three questions, I would like to introduce some of my own views:

Outlook:

First of all, personally engaged in led lighting industry for more than ten years, from a personal point of view to share some experience in the industry. led lighting is a very attractive industry, as for the prospect, here is not a dry number, point of view: as long as the sun goes down that day, led lighting is thriving industry, that is, the “rigid” demand for led lighting! As long as human civilization is still progressing, led lighting is a thriving industry, that is, the demand of led lighting “quality”!

The nuggets:

I did not run a production enterprise, did not do e-commerce, its return situation dare not make a guess, but as an ordinary entity shop owner, with a little effort, its return is relatively considerable, annual income at least 6 digits, 7 digits everywhere, the head lamp merchant 8 digits of income is not a problem.

Every industry has a faucet also has a chicken tail, if the led lighting industry can not go on, that is not the industry, but their own skill is not enough!

led lighting industry

This is a very broad definition, we often say led lighting is home decoration led lighting, commercial led lighting, led lighting engineering and other fields. Among them, the demand for home decoration led lighting is greater, the threshold of entry is lower, and it is also more down-to-earth, and it is also one of the biggest areas of competition.

Upstream and downstream relationship

Current mainstream upstream and downstream relationships in the industry:

Manufacturer → wholesaler → retailer → terminal.

Some emerging brands are already trying to build their own franchise channels:

Manufacturer → retailer → terminal

Spot platform, self-built warehouse, cooperative manufacturers to store goods in their own warehouse, support one shipment.

Manufacturer → spot platform → retailer → terminal

Professional e-commerce + entity, Internet addition in entity lamp shop operation, mainly to solve the space limitations of entity shop exhibition hall, for example: entity exhibition hall can bring customers experience in kind, space, texture and so on, but limited to the exhibition hall area is not large enough, style is not enough, professional Internet lamp vendors can make a good supplement.

Physical + Internet

E-commerce channel, the relationship network of this channel is relatively complex, including manufacturers, wholesalers, retailers and e-commerce platforms.

Photo source: Baidu assault delete

The entity industry is mostly production and sales, led lighting industry is no exception, of course, sales involves more channels, the group is also larger, we take the entity retail store as an example to talk about how to enter the line of novices.

Entrants to prepare

① Necessary conditions

To the led lighting, led lighting, led lighting design, industry products to have enough understanding. Businesses without professionalism are difficult to get the recognition of customers. Now customers are not short of products, but lack of solutions to move customers and the ability to solve problems for customers.

② Reasonable market positioning

Now home decoration led lighting competition is extremely fierce, it is particularly important to find their own right customer groups, the market is so big, so many customers, if each class of customers are caught, they have become [Sibuxiang], take what to impress your customers.

Analyze the actual situation of the local market, accurately locate their own customer groups, dare to refuse [not your dish], take a simple example: Vacheron Constantin, Patek Philippe these brands are high-end, but can they stand in the market without consumption capacity?

led lighting consumer groups are roughly divided into:

Low consumption group

Base is the largest, this part of the people often do not have too big requirements for the lamp, more care about the price, is also the most “rotten” market, do this business must have a quantity of support, product unit price is low, after-sales complaints, a little careless will be “customer” dragged down.

The middle consumer group

This kind of customer more care about cost performance, have certain consumption ability, but you must have enough research on the product to cater to the market.

Middle and high-end consumer groups

Such people have enough consumption power, high requirements for products, programs, effects and professionalism, and high requirements for store decoration image. This requires you to have enough knowledge before entering the industry. This kind of business you also want to be able to withstand loneliness, may be a month only open a single two single, to have enough psychological preparation.

Ready to open a shop

(1) location

Very key, the stand or fall of the store location determines your flow, you can go to the local professional lamps and lanterns market or building materials market, the more concentrated the better. The more competition there is, the more business there is. Don’t be afraid of big brands together, brand influence, flow, even if it is “leakage” will be too strong deep alley, [wine is not afraid of alley deep] this truth in the led lighting shop has not worked well.

(2) to decorate

The decoration of lamps and lanterns store is very exquisite, which is directly related to your product display effect, customer experience, single rate and so on. If you do not know how to install, you can go to the local brand stores to do a good reference, or even to the 1/2 line city led lighting experience museum to learn. The era of [all lights can be sold] is long gone. The decoration of lamp stores is not only to display products, but also to highlight the “customer experience”.

(3) the goods

You can choose brands to do it, but the domestic head brands have stores in most cities at present, and it may be difficult to do it again. You can choose some new brands with better quality. These brands are relatively large welfare, but also provide decoration programs or subsidies, but it is impossible to do brand franchise, there must be self-selected goods.

Optional goods, retail stores in no quantity can support the premise, strongly do not recommend to go to the factory to get goods.

The reason:

Prescription, most manufacturers shipment cycle in a week, peak season may be more than half a month, plus logistics time, time is uncertain.

Inventory, who also do not know which is good to sell, most manufacturers do not accept a single lamp, even if the price will not be low, a little do not pay attention to the hard earned money lost in inventory, dead goods, will also lead to a lot of vicious circle, such as: dead goods can not sell, new goods dare not go up, backward style, overall competitiveness decline.

The accessories are time-sensitive, the lamps and lanterns are fragile, so we need to repair the accessories due to logistics damage or quality problems. The customer is urging us to send them by express or wait.

Price, in nearby wholesaler takes goods price to be met universally above 10% or so, because wholesaler has the support of quantity and manufacturer is fixed, same lamp is cheaper than your price for certain, plus price difference is equally profitable, oneself measure gain and loss.

The nearest wholesaler to take goods, can solve logistics, inventory, aging, after-sales and many other problems, the individual suggests that you open a new shop, led lighting class only hang samples, circulation category can be properly stocked. Products should be refined.

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With personal charm + professional knowledge + quality products + intimate service to open your led lighting wealth journey.

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