After the epidemic, led lighting business where to go?

“Under the epidemic, no one is immune” may sound exaggerated, but it is a stark reality.

2020 is destined to be an extraordinary year. The sudden outbreak of the global epidemic has undoubtedly posed a question to light manufacturers: “What should we do after the epidemic?”

Light quotient return to work this year compared to last year delayed more than a month, finally in early march for a small wave of return to work, in the face of the long-awaited return to work lamp merchants and not joy, instead more anxiety, the industry knows that it is sales season at the beginning of each year, this year, however, showed no signs of the peak season.

How many light dealers are lost in unprecedented confusion?

How many lightsellers are struggling to survive?

How many lamp-sellers rack their brains to find a way out?

Lamp dealers also sell goods, as long as the problem of what to sell and how to sell is solved.

① What do you sell?

Through the epidemic, consumers’ preference for buying lamps may change. “healthy LED lamps” may be included as one of the indicators to buy lamps. The most intuitive one is disinfection and sterilization, which can be seen from the frequent selling out of ultraviolet sterilization lamps.

For example, snow Wright, a famous led strip light manufacturers, one of its core products is ultraviolet sterilization lamp. In the stock market howling, snow Wright’s performance during the epidemic was impressive. From February 4 to March 12, its stock price soared from 1.9 yuan per share to 3.5 yuan per share, an astonishing increase of 64%. And capital often speculation is expected, which can also smell some germicidal lamp later market expectations.

tape lighting manufacturer are also trying to enter this field, but also eager to bite on the steamed bun, “bold idea, this year’s best-selling style may be to join the sterilization function of lamps”, such as living room lamp, bedroom lamp with sterilization function.

So: in the market to follow the conventional lamps and lanterns at the same time can pay more attention to the new lamps and lanterns with sterilization function, may dig out a golden doll.

② How much?

Where can I find the order? Is undoubtedly the lamp business to solve the number one problem, the epidemic left the market sequela in a short time will not fade, although lamps and lanterns is a necessity, but not an urgent need, said that the lights and lanterns market is even worse. But online sales are booming.

Under the epidemic situation, domestic brands of LED lamps and lanterns enterprises are scrambling to hold online exhibition and sales competition, and are trying to find the direction of business development under the situation of empty stores.

Laishi LED Lamps open 3.15 live broadcast “Call out” sales:

Opu LED lamps first full webcast, warm up “300 million red envelope crazy profit”

In addition, sunshine LED lamps and lanterns, Foshan LED lamps and lanterns, Chint home, three male aurora and other big-name enterprises have opened the online live sales boom, use every trick in the book, crazy spread concessions, not only to earn eyeballs but also earn tickets.

Therefore, this also gives us some inspiration for ordinary light dealers. In this special situation, we must change the original business thinking, combine with the network, new media, combined with science and technology, and do old business with new ideas. (Welcome to leave comments and discuss)

③ Cost control

Labor cost of LED lamps:

In such a special situation, we should reasonably control the cost of expenditure, and labor is a big part of the expenditure, but I personally do not suggest direct layoffs, sales personnel directly affect the output, reasonable adjustment of personnel allocation may be a more effective method.

Shopping guide can transfer from entity to new media or other online channels, offline business can be more detailed and in-depth, but also consider cross-border business, for example, lamp vendors and floor tiles, hardware, furniture, paint, home appliances and other categories to carry out win-win cooperation, mutual drainage. Under the premise of bad environment, everyone hopes to have more business channels. (Please leave comments and discuss)

Fixed expenditure of LED lamps:

Store and warehouse rental expenses are relatively fixed, which are indispensable expenses for lamp merchants. However, fortunately, some policies advocated by the state can more or less get some store rental concessions in different regions, and there are different degrees of tax relief support around the country, which is the beauty of our Great China!

In the face of labor, store rent, storage, water and electricity, and business expenses, costs should be reasonably controlled. However, the purpose of cost control is not to reduce production, but to use resources more accurately to tide over difficulties and lay a solid foundation for future business adjustment.

Everything has two sides, in 2020, someone saw the opportunity, some people see the crisis, also some people panic, but there is no denying that this year will be a big the industry reshuffle, no fixed market, panic is the stage of the wise, a good grasp the pulse of the market will get market visit, behind closed doors is destined to be eliminated, Stay is the elite, is the mature performance of the market!

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