Online LED lighting? Buy LED lights at a brick-and-mortar store? What’s the choice?

Is it better to buy lights in physical stores or online? There’s a cure for a lot of people whose heads are going to explode. It’s free!

Analyze the advantages and disadvantages of physical shop lighting and online shopping from the following five aspects, which LED lamps are suitable for online shopping? Which ones are suitable for brick-and-mortar shopping? It’s all trade secrets!

This article has been revised with the change of the environment, some views are not very practical, on the basis of this article to make some adjustments.

Online lighting, physical stores to buy lights, how to choose? (2021 Renewal)

1, lighting style

1. Degree of style richness

1 ② New update speed

2. Lamp purchase experience

2 ① Space experience

2 ② Light effect experience

2 ③ Color difference experience

2) Quality experience

3, price, online lighting is really cheap?

3 ① Price comparison

3 ② Analysis of price difference

3) Which kind of lamp e-commerce is cheap and reliable?

4. Convenience

4 ① Lamp convenience

4 ② Convenient transportation and installation

5, after-sale

1, design

① Online shopping lamp style is rich?

Search “Nordic chandelier” on a cat, the home page is incredibly similar to a large style, this is why?

Even though there are thousands of styles of LED lamps, there are few popular styles. Take my own shop for example, there are nearly 500 styles of living room lamps in total, but less than one tenth of them have high sales volume. The rest are used to support the store, and e-commerce is no exception.

There are a large number of online businesses, of course, this is a single LED lamps and lanterns city to keep pace with, but fortunately, the Internet lighting brand through the seamless docking with manufacturers, businesses, give full play to the dealers of the physical store pre-sale, after-sales advantages, greatly expand the physical store LED lamps and lanterns style, such as: lamp network, lamp shopping, etc. From a single store, physical store style and e-commerce are no different.

② New update speed

Some cat search “crystal chandelier” (20/2/26, default sort) found that a lot of styles are “old” lights, no wonder do not often contact lighting partners see who are “new”, the source structure of the entity store determines the new speed, from the speed of the new update, the entity store is better.

Summary:

E-commerce single shop style is not necessarily richer than physical stores,

The large number of e-commerce merchants completely beat the LED lamps city,

The speed of new updates is slightly faster than physical stores.

2,

① Space experience

For those who are not particularly sensitive to data, it is a kind of torture. How big is the difference between a lamp with a diameter of 100CM and a lamp with a diameter of 88CM? I believe many friends are confused. If there are physical LED lamps in front of you, you can feel the gap in space very intuitively. That’s an experience e-commerce can’t offer.

And the picture of e-commerce is basically like this. Are you sure you can make it in space?

② Light effect experience

Big brands have better light consistency and more realistic parameters, but it’s a nightmare for a brand that only sells pictures. The color temperature and color rendering index you see are not the LED lamps you bought, but the Photoshop images you bought. The white light is blue and the warm yellow light is similar to the “red light district”,

What’s even scarier is believing that this is what you want. When one day suddenly understand, the kind of despair…… . This is by no means alarmist.

Don’t be naive, you think this is the color temperature you bought, congratulations on your successful purchase of PS.

Don’t be naive, this is the seller’s universal point picture, notice the universal. (And typos) Cough cough……

③ Color difference experience

Due to the effect processing of e-commerce display pictures, commonly known as effect pictures, and the color and effect of led lamps have a relatively large difference.

Actual difference can refer to: stylist gives your bridal chamber the difference that the effect chart and construction finish. Young associate people are buying, ask oneself a few times more whether to accept color difference.

④ Quality experience

Led lamps and lanterns are composed of parts of a variety of materials, no matter how good the material is, it needs exquisite technology to make a good lamp, although we can not use the view of luxury goods to look at LED lamps and lanterns. However, we can only feel the quality of the process with the real object, the picture is too abstract, when the merchant introduced his OWN LED lamp material is like this (below).

But I’m telling you realistically, no! Can be! Can!!!! Led lamps and lanterns are building materials rather than luxury goods. If you have very high requirements for LED lamps and lanterns, you may receive the goods at the moment… , hey… Hey… At this point I am calculating your mental shadow area.

It is an example with the commonnest crystal lamp again, the K9 crystal that the course of study claims, what can you understand really before you have no contact with material object is crystal? What is the K9 crystal? Wake up and stop fooling yourself.

From the pre-sales experience, we say that space experience, color temperature experience, color index experience, color difference experience, quality experience, these are the unique enjoyment of buying lights in physical stores. It’s not that the lights on the Internet are not good, there are also a lot of high quality lighting on the e-commerce. But in the arowanfish mixed industry, small white people are too easy to be blinded by the picture party.

Summary: see beautiful photos fan down thousands of troops and horses, a meet scared to death millions of male division.

3, price comparison online lighting is really cheap?

Disclaimer: I do not sell lights online, nor do I denigrate lighting e-commerce, only to speak with objective facts.

This is a very popular 40 stars sold in the past two years, the price of 40 iron art is ￥2366, the monthly sales is 65, the sales volume is ok, (20/2/26), the price is quite cheap, right? First guess?

I tell you, our price including light source is less than 800, is there any surprise!

This is also a very popular crystal three-fork -18, iron + crystal, price ￥1204, monthly sales of 82, is also a good sales, (20/2/26), the price is cheap? Guess what?

Our price of light source is less than 600 yuan, did it surprise you?

Come to the hot diamond three-head restaurant lamp, iron art, price ￥159, wow, wow, wow, too cheap, guess?

Don’t be surprised, no 159, no 99, just 80 to take home.

We also have a quotation for 100 lamps

Why is that? Isn’t online cheaper in the eyes of your friends?

Analyze the operating costs of e-commerce and entities with the same turnover. The truth will come out.

Take a cat as an example (an online store with an annual turnover of 200W)

Fixed cost of online shop:

The annual fee for flagship stores and franchise stores is between 3-6W, and the margin trademark T=15W and trademark R=10W

Single button point 1%-5%, (200W*1%=2W)

Staffing: 3 pre-sales customer service staff, 1 artist, 2 after-sale staff (6*0.4*12= 28.8W)

Minimum annual fixed cost: 3+2+28.8= 33.8W (excluding margin)

Online shop operating costs

Advertising cost: mall advertising, chain advertising, even the marketing soft text on Zhihu are much like cow hair, can not statistics. (It’s definitely not as cheap as you think.)

Alliance promotion rebate: more than 5%.

Brushing cost: 99.9% of e-commerce companies with high sales have large brushing, which requires payment of brushing fee and store deduction fee.

There are also event fees, credit card payment costs and so on.

Operating costs of physical stores :(annual turnover 200w)

Fixed costs for brick-and-mortar stores

200 square stores *60 YUAN/square/month *12 month =11.4 W (third-tier or later cities)

Electricity charge: 2000 YUAN/month *12 months = 2.4W

Shopping guide 2 people *4000 YUAN/month *12 months = 9.6W

1*4000*12= 4.8W after installation

The annual fixed expense of running a 200 square meter store is about 28.2 million

Physical store operating costs

Advertising cost < e-commerce,

Alliance promotion rebate < e-commerce,

Brushing cost 0,

There is not much difference between activity fees and credit card payment costs.

To sum up: the theoretical cost of an online store with the same turnover is much higher than that of a physical store, so it is easy to explain the high price of online stores in lighting products.

PS: There is no absolute, there are also very cheap E-COMMERCE LED lamps, but I do not take a bao as a reference, because a bao’s products usually have no bottom line, no reference value at all.

What type of lamp e-commerce prices are cheap and reliable?

Take Op 3W downlight as an example, the price is 7.9 yuan, straight to the factory price, it is a buyer’s paradise, the nightmare of physical stores. (2021/2/26)

Op LED3W downlight

Laishi 300*300 kitchen lamp, 18W price ￥49 and discount, this is the entity shop nightmare. (2020/2/26)

Reishi kitchen lamp 18W white light 300*300mm

jingdong

RMB 49.00

To buy

Op 3W bubble, only ￥3.3, you are right, it is so cheap, it is the good news for friends, the nightmare of physical stores.

Op LED ball bubble 3 pieces

taobao

RMB 9.90

To buy

There should be led lamps quoted 100+……….

What on earth is that for? Please give me a reasonable explanation,

Circulation led lamps and lanterns themselves are shaping products, large amount! Large amount of! Or a large amount! It is the field of competition between brands and non-brands. Both online and offline are engaged in hand-to-hand warfare. Often, the electronic commercial products do not make money or lose money. This is a good explanation of the circulation tape lighting manufacturer e-commerce is generally cheaper.

Summary: Don’t be superstitious about the cheap price of e-commerce, but brand circulation led lighting e-commerce often has a price advantage, but also reliable.

4. Convenience

① Convenient selection of lamp

Choosing a lamp online, and being able to browse hundreds of stores at the flick of a finger while lying on the sofa, is a boon for the lazy, which is completely unmatched by physical stores.

② Transportation and installation

Online shop to express delivery, led lighting accessories are various and most of the fragile products, in transportation will inevitably appear damage, wear and tear, although accessories can be reissued, but often need a longer time, if this kind of problem in the psychological inevitably some uncomfortable.

Online shopping LED lamps and lanterns are not a lot of package installation, buy back to their own hands or hire workers to install, not only trouble but also money.

Those with package installation also cooperate with local electricians, so construction technology and construction quality can not be guaranteed.

Physical stores:

Shop workers directly to the door, after the completion of the construction owner acceptance in the settlement of the balance, no matter in time and construction quality have obvious advantages.

Summary: transportation installation physical shop is better than online shop.

5, after-sale

Lighting is low frequency consumption, high frequency use of electrical appliances, as long as the lamp has a bad day, if the quality of led lamps in the warranty period:

Entity shop: more door-to-door maintenance, a phone all done. You can also point fingers, cough……..

Online shop: even if you receive accessories, you have to do it yourself. If you encounter complicated lighting, your partner has no professional tools or sufficient hands-on ability, you can only hire someone to repair it, which is not only troublesome but also wasteful.

Conclusion: What kind of LED lamps are suitable for online shopping?

Totally don’t care about the quality of the price, on a treasure price ascending order, can not be wrong.

Brand of stereotyped products online to buy reliable and cost-effective. (Light bulb, down lamp, spot lamp, table lamp, bread lamp, lamp tube, mining lamp, lamp belt, alternative light source, kitchen and bathroom lamp, etc.)

Simple structure of LED lamps and lanterns, and not high requirements can be bought online.

(PS: brand to listed as the division line, listed lighting enterprises called brands, other collectively referred to as “non-brand, although this is unreasonable, but can effectively filter out the fake brand selling pictures)

Domestic: Lei Shi, OP, Sanxiong, Foshan lighting, sunshine lighting, Wood linsen and other brands.

International: Osram lighting, Philips lighting, Panasonic and other brands.

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