When you buy LED lamps, how are you set up by merchants?

Buying and selling itself is the relationship between spear and shield. Customers hope to buy their desired goods at a cheaper price, while sellers hope to sell the same goods at a higher price. The LED lamp industry is no exception. Think of uncle Ben’s deception first, and then see how you are willing to pay?

S formula one

joho’s new home decoration is about to be completed, it is time to buy LED lamps and lanterns, so went to the WHOLESALE market of led strip light blue and lanterns, in order to avoid stepping on the pit to stroll around for most of the day has goods than N, and finally caught the eye edge LED lamps and lanterns. After a few discussions, the style, quality, after-sales are still quite satisfied, they came to the most critical bargaining link.

joho: The lamp looks ok, but the price is way over budget. How much cheaper can you get?

Boss: all are the lowest price, now the business is difficult to do, I can not also turn customers out?

joho:… Doubt…… (took out a mobile phone to take pictures, some east some treasure some cat efforts to recognize the picture…..)

Boss: Are you comparing prices? Manufacturers are not the same, the quality is not the same, the price gap is certainly big, and we do the brand you can not compare with the price ah! You see, our brand has a flagship store in XXX. Only lights of the same manufacturer, style and model can be compared. Is this the reason?

joho: That makes sense.

So I quickly found the lamp and figured out the price. In the same way, led lamps for bedrooms and dining rooms were instantly identified.

Boss: this is electricity business price, but also do not pack installation, you see my price is cheap, but also pack installation, pack local after sale.

joho:…

joho: the boss is straight, leaving the phone number, address, straightforward checkout proud of leaving.

Was joho tricked? joho thinks no, he subconsciously thinks that the price of e-commerce is lower than that of physical stores, and now he spends less money to buy more services, which is absolutely worth it.

I believe that most joho who like to compare prices on the Internet can not escape this trick, even though I have explained this is the routine, many people still do not understand, please carefully look at the picture again.

■ Reveal routine:

This is a common practice in the LED lamps and lanterns industry, some manufacturers in order to sell LED lamps and lanterns on a higher price deliberately (note: is “deliberately”) in a east, a cat, a ning and other credible stores to open shops, several times higher than the factory price shelves LED lamps and lanterns, so consumers to high forced to buy a high price.

Why do manufacturers do this?

1. Let this is not brand LED lamps “brand”, there is a flagship store in the supermarket grade convex convex.

2. Not to sell goods, but to catch consumers love to compare prices on the Internet psychology, this is the premise of joho into the pit.

3. Dealers are very willing to sell such LED lamps driven by interests.

Manufacturers can also make a good profit.

So the chain of deception that can satisfy three parties at the same time was formed in this way, but eventually joho bought a high price.

■ Crack:

1, careful partners have found clues, “cumulative evaluation number” is low or 0, which is the common character of this kind of routine, with consumers more and more difficult to fool, many manufacturers have embarked on the brush this road of no return, but now the cost of brush is relatively high, is not too much.

2, the business to guide you to a certain place to compare prices, do not have the courage to give you directions?

3, this kind of routine not only exists in a large number of LED lamps and lanterns “brand”, bath master, switch, kitchen appliances are also universal invincible.

This pit is tentatively determined as: online comparison price type.

■ Routine 2:

joho that be routine after, clap leg roar: city routine deep, I want to return to the countryside. So joho started a farmhouse in the countryside.

This is not joho’s farmhouse

The decoration is about to be completed and it is time to buy lights. With the experience last time, I gained my knowledge and decided to enjoy the “wholesale price” as a retailer. So I went to the LED lighting wholesale market with the planned LIST of LED lamps and lanterns.

joho: I am in XX selling lamp business, the price is suitable for long-term cooperation, this lamp 2, this lamp 3, this lamp 5…… How much do you calculate?

Boss: we have several big customers in XX, all of them are big local lamp sellers. Their names are Zhang SAN, Li Si and Wang Wu. Do you know them all?

joho: Yes.

Boss: The price is ready. Have a look.

joho: Your price is so high. How can I sell it?

Boss: all are wholesale price to you, our home lamp quality is good, the style is new, sell for a long time to protect you to have no bad product, special worry. As you know, we always lose profit in wholesale business, so I’ll give you a 5% discount for the first time. You’re gonna have to walk more than that.

joho:… All right, boss is straight. Pay up and walk away.

Was joho tricked? joho didn’t think so, because he was sure that the boss didn’t find out his identity and gave him the wholesale price. (Don’t read on yet. Savor the story.)

■ Reveal routine:

In fact, the boss has long understood joho’s psychology, as led lamps and lanterns business, the most famous local counterparts can not know? So the boss made up three people, you even know the people made up, but also dare to say that they are selling lights, the boss simply counterplan even if you offer a high price, also let you have no way to bargain, the layman in front of the expert at most no more than three words will be exposed, not necessarily talk about people, talk about the business is not able to withstand.

■ Crack:

In the professional reserve is not enough before the blind, a little attention to their own digging their own jump.

This pit is tentatively determined as: pretend to be expert type.

S routine three

After joho learned that he was set again, he beat his legs in a rage: the countryside has been rectified, and the set is as deep as the sea, so joho opened a self-service seafood restaurant.

This is not joho’s seafood restaurant

The decoration was about to be completed and it was time to buy lights, so I went to the LED lamps wholesale market with the planned LIST of LED lamps. After half a day of selection and comparison, I finally chose the LED lamps. With a few previous lessons, joho decided that no one is important, only dead cut prices.

joho: How much is the led tape lighting switch I chose?

Boss: a total of 5888 yuan after the discount, which is the lowest price for you.

joho: Do you sell 3000? If you don’t, go somewhere else.

Boss:… We can not sell.

joho: I have to go now.

Boss: Don’t go yet. I’ll figure it out.

Skip 10 minutes…….

Boss: you also be disposition middleman, the end of the year clear stock to sell at a loss to you, introduce customer to me more later, can’t press this price oh, otherwise meeting kui dead me.

joho: Pay gracefully and leave smartly.

joho finally got rid of the business routines, and proudly basked in their trophies.

joho’s “West * meng” switch

There should be brand LED lamps in Figure 2

Has joho really grown up? Here’s the definitive explanation:

Look at the picture, look at the picture, look at the picture, do you understand?

What about the “I”? What about the “I”? Where’s my “I”? Where did it go? Still not back from the soy sauce?

Now joho suddenly understood again, the trophy of ostentation suddenly became a pillar of shame.

■ Reveal routine:

Illegal businesses hit the brand “edge ball”, in the brand logo slightly changed to easily cheat not professional joho, this kind of gimmick in LED lamps and lanterns, kitchen appliances, switch flooding extreme, such as: XX boss, XX cherry blossom, XX Opu.

■ Crack:

1. Always check every nuance of the logo when buying a brand.

2. Confirm to the merchant for many times whether it is the brand designated by you. If you cheat 12315, the merchant will basically give up immediately (warm tip: don’t go too far).

This pit is tentatively determined: shoddy model.

The above story really happened in hundreds of Ming every day, it is only the beginning of Ming to step on the pit, some businesses into the pit, some dug their own jump, some businesses were forced to dig holes.

Are you familiar with joho?

Next time we will continue the story of joho……..

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